RUSSELL BABANTO
MULTIMEDIA ARTIST
Creative Ai Generations
During the rise of artificial intelligence, the businesses that move first win attention. I produce scroll-stopping ad creatives, product campaigns, and promotional videos using generative AI — fast, on-brand, and built to convert. From a coffee brand's cinematic launch to a dental clinic's April Fools stunt, every asset is designed around a message, not just a nice-looking image.
Captain's Brew
Brewed for the Helm Teaser
A minimal product-focused teaser introducing
Captain's Brew premium ground coffee.
Warm, shallow-focus framing isolates the pack to establish the brand mark before the campaign's fuller story unfolds.
Captain's Brew
Campaign Key Visual
The hero key visual for Captain's Brew, built around the line "steady starts with a good brew."
A behind-the-scenes film-set setting frames the drinker as calm and in control amid the chaos, reinforcing the brand's grounded, premium positioning through cinematic lighting and a nautical mark.
Bagahe UGC Video
A premium showcase of Bagahe's travel duffel bag, revealed through a glowing outline effect against a black background. Gold ornamental typography and a clean logo lockup reinforce the brand's high-end positioning.
Dental April Fools
A cheeky April Fools promo for Redefine Dental Clinic offering a "free extraction, no anesthesia" gag. Plays on dental fear for comedic effect, then resolves with a reassuring "always numb" tagline